1. Casino Vend Leader Price A Aldi

“Casino Group will remain the owner of the Leader Price brand in order to continue to operate it under certain conditions agreed with Aldi, in France and internationally,” the company said in a. Casino has confirmed a media report that said it was in talks with Aldi regarding the sale of its Leader Price discount banner. In a statement, Casino said it had received an expression of interest from Aldi regarding the sale of Leader Price stores operating in “metropolitan France”.

The 700 Leader Price stores are still for sale. And contrary to what was announced in January, the Aldi chain is not the only one interested in this acquisition, according to information from Business Insider.

In September 2019, the German hard discounter entered into exclusive negotiations with Casino for the takeover of the Leader Price supermarket park. The amount of the transaction was estimated at more than 400 million euros at the time. In January, we learned that the two parties had agreed on an amount of 750 million.

Objective: to go beyond Lidl

The Casino group would now have more choices to sell Leader Price, which it became owner in 1997. Since December 2019, other players have 'shown interest' in the store base and 'have had access to information from disposal, ”says Business Insider . Aldi and Casino are still in negotiations.

A decision could also fall within a few weeks. The expectation comes from 'the complexity [of the file] linked to the different statuses of the 700 Leader Price stores'. If Aldi, which has around 900 points of sale in France, concludes this purchase, it could catch up with Lidl, its competitor. In 2019, the German distributor's market share represented 2.4% compared to 5.9% for Lidl, which has 1,500 stores in the territory.

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French supermarket chain Casino wants to offload its discount chain Leader Price and is now supposedly close to a deal with Aldi.

750 million euros

According to Reuters, an agreement between Casino and Aldi is imminent: both parties supposedly more or less agree on a 750 million euro value for the discount chain, but the deal is not signed yet. Neither Aldi nor Casino wished to respond to the article.

Already in September last year, Casino confirmed rumours that the French retailer was conducting exclusive negotiations with Aldi to sell Leader Price. At the time, there was talk of a takeover price of “well over 400 million euros”. The French chain is burdened by heavy debt and is trying to tackle that with a divestment plan worth 4.5 billion euros. The sale of Leader Price is part of that downsizing.

Casino Vend Leader Price A Aldi

On its own French market, Casino has suffered greatly from the fierce competition including from E.Leclerc and discounters Aldi and Lidl. Online players like Amazon also present a big challenge.